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Shopevolution Joya is... shopping experience pull&push marketing consumer retailer win-win strategy
Self-shopping increases basket value with Joya
The right offer to the right customer, at the right time: JoyaTM is an effective push and pull marketing tool that can influence purchases, ensuring maximum redemption.
More than 30% of products selected in stores are impulse purchases: offers communicated to customers using Joya's Push Marketing are the most effective way to increase basket value!
The target shoppers for Joya are loyal and semi-loyal customers, customers who give the highest redemption on sales promotions, on collection points: these shoppers are therefore a highly aspired cluster that all retailers try to pamper!
The solution offers a wealth of advantages for retailers:
  • differentiation from the competitors to be more competitive and attract new customers
  • customer recognition, direct and personalized interaction
  • increases customer loyalty and inclination to buy
  • longer, stronger relationships with the best customers
  • increases the value of purchases and Customer Lifetime Value (CLV)
  • increases customer retention
  • shortens queues at the check-out
  • direct dialogue with customers in real time
  • surveys on Joya with real-time responses
  • information about the path taken through the store
  • reduces the contact cost, and therefore promotional and advertising costs
  • easy return of investment
  • integrates easily with all front- and back-office systems
Enterprise Business Solutions Via Scattolin, 4 31055 Quinto di Treviso - Italy Tel. +39 0422 377512 Fax. +39 0422 377323 - ebs@datalogic.com Private policy - Credits